Our goal is to use our professional expertise to help you look and feel your best.
All staff members at Hair Profiles are registered cosmetologists and professional members of the National Cosmetology Association. Pictured left to right: Tracy Bowman, Clara Olson, Lisa Henrichs.
Clara Olson, owner
Throughout her 42 years in business, Clara has employed more than 42 women as stylists and one male stylist. Clara believes that investing in her staff and their future will secure the deserved reputation for quality that Hair Profiles maintains. Having product knowledge, staying current on industry trends and regulations make the list of “must do” for everyone including herself. Continuing education helps the entire staff to build trust from the customers, learn the business, and elevate their work to a lifelong career.
Clara Olson has been a certified Look Good…Feel Better cosmetology volunteer for more than 15 years. The initial LGFB one-to-one consultation or demonstration is completely free of charge. Clara will customize the style and color of LGFB wigs to compliment each patient. These wigs are often returned to the LGFB program as a donation for future patients.
Lisa Henrichs, Salon Manager
Lisa has been a stylist at Hair Profiles for than sixteen years. Among her many professional certifications,
Lisa is an experienced Electrologist and nail technician. Her family lives in Evansville and her daughter, Carley, will be the third generation of cosmetologist in 2012. Lisa would love the opportunity to pamper you.
Tracy Bowman, Salon Manager
Tracy has been a Hair Profiles team member for more than five years and the manager at the Uptown Style Salon in Miltona. She specializes in hair coloring and hair cuts for the entire family. Call her at 218-943-2108 for an appointment.
Our Story
The many terms to describe a professional who “does hair,” have varied down through the ages from coiffurist and hairdresser to beautician and hair stylist. The names of the businesses have gone from mere “beauty shops” to “hair styling salons” which include a wide array of other services besides “getting your hair done.”
Doing hair has been Clara Olson’s profession since she came to Alexandria in February 1969 and bought an existing beauty salon on Lake Darling, aptly named Darling Coiffures. It was in the lower level of her home and so her two daughters grew up in the business as well. They scampered about entertaining the clients and creating a welcome diversion from sometimes lengthy hair processes. The girls also remember when their mom had a salon in Staples and they traveled to that location with her.
The business was relocated into Alexandria in 1974 in the old Wheatom’s Building across from what is now Sixth Avenue Wine & Ale. Clara used three antique bedroom dressers as styling stations and employed two stylists.
Darling Coiffures moved again to their current location in 1977 and bought the building from Hegg Rife & Thornton law firm. In 2000, a business name change to Hair Profiles sought to re-brand the salon to a younger generation while maintaining the traditional customer base.
A fire in January 2004 left Clara with a ponderous decision to go for early retirement or rebuild. She opted for continuing progress and had the building gutted for a remake – a beauty makeover from the inside out.
Clara’s daughter, Lisa Henrichs, had remained enchanted with the business she grew up in and became a cosmetologist like her mom. She also had picked up other design skills and headed up the remake of the “new business” with help from other staff members. Her efforts were like watching a parade of history as some of the clients when she was a small child were still coming to the shop every week. And now Lisa was taking care of them as customers in the salon. They got to see the transformation and admire how the next generation of business women “hair dressers” was growing and progressing. Now Lisa takes care of them since she joined the business in 1994.
Just 10 years later, the renovated business was up and running again in May 2004 with the forward-thinking promise of “Giving you a new reflection” for clients.
In August 2006, a branch location opened in Miltona. The Uptown Style Station is managed by Tracy Bowman also on staff at Hair Profiles since then.


